Alite: Fun Simple Outdoor Gear for Casual Camping

Alite Retailer Spotlight: ROVE - San Diego, CA

Alite Retailer Spotlight: ROVE - San Diego, CA

Less than a year old, ROVE is a small shop and community space in the Normal Heights neighborhood of San Diego that offers a curated selection of goods for the outdoors, travel, and life's daily adventures. With an emphasis on well designed products, ROVE tries to ensure that each item they stock looks great and works even better.

The idea for ROVE grew from founders Blake and Jenna Robertson's own experience of long-term travel a few years back. Now with a young son (Henry) at home they were looking for a way to connect their love of travel and the outdoors, with Blake's background in design, while setting roots down for a while. In the short time they have been open, Blake and Jenna have loved connecting with their neighbors, inspiring and equipping new adventures, and, in turn, finding inspiration from their customers' own varied experiences. You can often find the whole family hanging out in the shop.

If you’re in the San Diego area, head on down to ROVE where you can find an assortment of Alite gear as well as other great products for your adventures.

3275 Adams Ave
San Diego, CA